Building and running a team that boosts your income
Here’s a picture for you - a baseball game where one team has the typical nine players, the other team - just one and he’s pitching. The batter wallops one to the wall. The pitcher becomes the right fielder and scurries out to grab the ball and then sprints to home plate in hopes of tagging out the runner - who crossed the plate about a minute earlier.
Sounds ridiculous doesn’t it?
Many agents do the exact same thing every day. They want to win the game of real estate by doing it all. It can’t be done. A team is essential, especially when you consider that agents only perform four tasks that are dollar-producing: list, prospect, sell and negotiate. The rest of the activities are non-dollar producing - in other words, chasing baseballs around a huge outfield.
Every time you choose to do a task beyond those four items, you’re squandering valuable time - time that could be spent scoring runs for your real estate business.
For additional information and guidance on this topic we have posted an article on our website entitled “Team Building 101” for you to review.
Commitment for the Week:
Make A Commitment: I will decide where I want to be and write down my goals.
Deadline: _________
Let’s start with a story. I had a client, an agent who had just moved to a new market, who wanted to make a fresh start with the profession. I worked with her to renew her approach to real estate, one that allowed her to see real estate as a business. A vital part of this plan was to get her to realize she couldn’t do it all. So before she started, we agreed that she would hire two employees: a buyer’s agent and an administrative assistant. It proved to be a powerful move. In one year, she was the number one agent in her market.
If you opened a restaurant you wouldn’t plan to be the cook, the waiter, the host and the manager. You shouldn’t do that it in real estate either. To be successful in this profession, you need the right people doing the right jobs.
How much time do you spend on non-dollar producing activities?
For additional information and guidance on this topic we have posted an article on our website entitled “Recruiting the Right People for the Right Job’” for you to review.
Commitment for the Week:
Make A Commitment: I will take a fresh look at my business and production levels right now!
Deadline: _________
Retaining top talent within an organization is essential. There are costs above and beyond financial costs when key individuals leave a company. Therefore, companies invested in success must include in their success formula a plan to continually “re-recruit” existing employees. While salary is often a factor when an employee decides to begin a new position - salary generally is NOT the reason that employees leave a job. A re-recruitment strategy includes looking at these reasons - and then, taking action on the findings. Create the kind of company where talented employees don’t want to leave -recruitment then becomes a non-issue. Salary isn’t everything!
For additional information and guidance on this topic we have posted an article on our website entitled “Ways to Retain & Empower Your Employees” for you to review.
Commitment for the Week:
Make A Commitment: I will create the kind of company that talented employees don’t want to leave. Recruitment then becomes a non-issue!
Deadline: _________
If you are ready to take control of your own success and learn more about this topic, be sure to pick up the phone and call your Coach…
Bob Corcoran
I just had to let everyone at Corcoran Consulting & Coaching know this fantastic information. I have experienced a 235% increase in my “Net Income” compared to previous YTD. I want to thank each and every one of you for your fabulous ongoing coaching and mentoring of my buyer agents and for the vision and direction you help me stay focused on. This has been impactful, with life changing results! I would recommend your services to ANYONE!
Lisa Burridge
Lisa Burridge and Associates
www.LisaBurridge.com
