It boggles my mind. We know, as surely as the sky is blue, that consumers choose agents who respond first to their inquiries. It is a plain fact. Research has proven it and yet, lead management remains the single biggest problem in real estate. I know this from personal experience.

When my wife and I went house shopping in Southern California three years ago, we visited 11 homes and I left 11 messages. Do you know how many agents returned my calls? One and it came two days after I left the message.

What’s equally surprising to me is this: the solution to the lead management problem is simple. Yet, few have caught on.

For additional information and guidance on this topic we have posted an article on our website entitled “The 5 Easy Steps to Turn Leads into Customers” for you to review.

Commitment for the Week:

Make A Commitment: I will be consistent in my lead follow up.
Deadline: _________

Bob Corcoran