Creating a powerful plan to capture baby boomers

Here’s a statistic that can solidify your job security as an agent for the next 20 years - 8,000 people a day, in the United States, are now turning 60 years old. I’ll give you a minute to wipe the drool off your chin. Those 8,000 people a day represent the front end of the baby boomer generation. They are the largest generation in U.S. history, 76 million strong between the ages of 42 and 60. These are numbers big enough to launch your business into the stratosphere of success, if you play the marketing cards right.

Playing your cards intelligently means starting with a plan. Do you have one to capture this mouth-watering market? If not, you’ll be missing out on a large real estate cash pot. Click here to see 3 awesome tips on capturing the “Boomer Market”

For additional information and guidance on this topic we have posted an article on our website entitled “Turning Gray into Green” for you to review.

Commitment for the Week:

Show us your comitment by commenting with your thoughts, plan and deadline below!

Make A Commitment: I will develop and follow a marketing plan.
Deadline: _________

Bob Corcoran

But, what is a leader, really? Here are five characteristics you need to develop before you can be a true leader:

1. A visionary. While managers handle the day-to-day chores of a business, leaders have 20/20 vision and a bird’s-eye view on industry indicators and market trends to see where their businesses are going in the next six months to one year.

2. A planner. Leaders are able to take what they see from that bird’s-eye view and translate it into a business plan that reflects market conditions and gets results. By December of this year, they have all of next year on paper and are ready to attack.

3. A collaborator. Leaders know they need help, and they cannot do everything alone. And really good leaders are able to identify, recruit and collaborate with people and other organizations that can add balance and effectiveness to their business.

4. An enabler. Great leaders enable their employees to reach and achieve more by getting them what they need to do their jobs. Leaders will stop at nothing to make sure their employees have everything they need to achieve personal as well as business success.

5. A motivator. Leaders instill a strong sense of ownership among employees. When your team members feel they own their job, they reach new heights of achievement and motivation. And leaders are able to get everyone to accept personal responsibility to get their jobs done, and done well.

For additional information and guidance on this topic we have posted an article on our website entitled “Shed the Manager Role and Become a Leader“for you to review.

Commitment for the Week:

Show us your commitment by commenting with your thoughts, plan and deadline below!

Make A Commitment: I will determine if I would be happier, wiser, and wealthier if I were a leader in real estate.
Deadline: _________

Bob Corcoran